Berkeley Roundtable on the International Economy (BRIE)
2234 Piedmont Avenue
Berkeley, CA 94720-2322
510-642-3067
Fax: 510-643-6617

E-Commerce and the Changing Terms of Competition:

A View from within the Sectors                                            April 28-29, 2000

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Great Hall ~ Bancroft Hotel, 2680 Bancroft Way, Berkeley, California 94704 ~ 510.549.1000

 

A Workshop Presented by
The Berkeley Roundtable on the International Economy (BRIE), UC Berkeley
The Fisher Center for the Strategic Use of Information Technology (FCSUIT),
Haas School of Business, UC Berkeley
Institute on Global Conflict & Cooperation (IGCC), UC Systemwide

With Special Thanks to
The Alfred P. Sloan Foundation
The German Marshall Fund of the Unites States

 

~ Day 1: Friday, April 28, 2000 ~

8.30 am ~ Registration

9.00 – 11.00 am

Panel 1

"Networking, E-Commerce, and Governance:
Which Policy Choices Will Shape the Character of Polity and Marketplace?"

Panelists:

Dr. Thanassis Chrissafis, European Commission
Mr. Brian Kahin, Visiting Scholar, BRIE; Fellow, Internet Policy Institute
Dr. Mark Lemley, Professor, Boalt Hall School of Law, UC Berkeley; a Director of the Berkeley Center for Law and Technology
Dr. Pamela Samuelson, Professor, School of Information Management & Systems and Boalt School of Law, UC Berkeley; Co-Director of the Berkeley Center for Law & Technology

Commentators:

Ms. Tara Lemmey, Executive Director, Electronic Frontier Foundation
Dr. Robert Litan, Vice President & Director of Economic Studies, Brookings Institution; Cabot Family Chair in Economics
Dr. Robert Post, Alexander F. and May T. Morrison Professor of Law, School of Law (Boalt Hall), UC Berkeley

11.00 – 11:15 am ~ Coffee Break

 

Author Presentations:

"How Does E-Commerce Change the Dynamic of
Sectoral Market Competition?"

11.15 – 12.30 pm

Textiles/Retail

"E-Commerce in the Textile and Apparel Industries"

Dr. Janice Hammond, UPS Foundation Professor of Business Logistics at Harvard Business School

Commentators:
Ms. Annaflavia Bianchi, Head of research, Future Centre of Telecom Italia, in Venice, Italy

Dr. Niko Waesche, Vice President of GRP Global Retail Partners; PhD Candidate, London School of Economics

 

12.30 – 1.45 pm ~ Lunch

1.45 – 3.30 pm

Autos

"E-volving the Auto Industry: E-Commerce Effects on Consumer and Supplier Relationships"

Dr. John Paul MacDuffie, Associate Professor in the Management Department at the Wharton School, University of Pennsylvania

Dr. Susan Helper, Associate Professor of Economics, Case Western Reserve University

"Price Discrimination, Competition, or Superior Information? Car Pricing from Internet Referral Services"

Dr. Florian Zettlemeyer, Assistant Professor of Marketing, Haas School of Business, UC Berkeley

Commentators:

Dr. Robert Boyer, CEPREMAP, France; Director, European Auto Project

Dr. Winfried Ruigrok, Professor of International Management; academic director of the Master of International Management programme, University of St. Gallen (HSG), Switzerland

3.30 – 3:45 pm ~ Coffee Break

3.45 – 5.30 pm

Trucking/Logistics/Food

"Electronic Systems in the Food Industry: Entropy, Speed and Sales

Dr. Jean Kinsey, Professor, Department of Applied Economics, University of Minnesota; Director, Food Retail Industry Center

"E-Commerce and the Changing Terms of Competition in the Trucking Industry"

Dr. Anu Nagarajan, Assistant Research Scientist, University of Michigan School of Electrical Engineering and Computer Science; Adjunct Assistant Professor of Corporate Strategy and International Business, University of Michigan School of Business Administration

Dr. Will Mitchell, Jack D. Sparks/Whirlpool Corporation Research Professor and Professor of Corporate Strategy and International Business, University of Michigan Business School

Commentators:

 Mr. Jeff Corbett, Senior Vice President of sales and marketing, DHL Airways, Inc.

Dr. Poh Kam Wong, Associate Professor in the Business School at the National University of Singapore (NUS); Program Director of the MSc Program in Management of Technology; Director of the Center for Management of Innovation and Technopreneurship (CMIT)

Dr. Russ Winer, J. Gary Shansby Professor of Marketing Strategy; Chair of the marketing group, Haas School of Business, UC Berkeley

5:30 – 6:45 pm ~ Reception

6:45 pm ~ Dinner & Discussion

"What Next? A Business Perspective"

Opening comments by: Mr. Joe Schoendorf, Partner, Accel Partners

 

~ Day 2: Saturday, April 29, 2000 ~

9.00 – 11.00 am

Electronics: Components, Data Products, Other Products

"E-Commerce and the Changing Terms of Competition in the Semiconductor Industry"

Dr. Rob Leachman, Professor of Industrial Engineering and Operations Research, UC Berkeley; Director of the Competitive Semiconductor Manufacturing (CSM) Program

"We All Want to be Like Mike: PCs and the Value Chain"

Dr. Martin Kenney, Professor of Human and Community Development, UC Davis; Senior Project Director, E-conomy Project, BRIE

Dr. James Curry, Professor, Colegio de la Frontera Norte, Tijuana Mexico

"E-Commerce in Hearing Instruments"

Dr. Peter Lotz, Associate Professor and Head of Department, Copenhagen Business School, Denmark

Commentators:

Dr. Sara Beckman, Professor, Haas School of Business, UC Berkeley

Dr. Roger Bohn, Professor, Graduate School of International Relations, UC San Diego

Dr. Rashi Glazer, Professor, Haas School of Business, University of California, Berkeley; Co-Director, Berkeley Center for Marketing and Technology; Director of the Berkeley Portfolio of Marketing Management Executive Education Programs

Mr. Garrett Greuner, General Partner, Alta Partners

Mr. Michael Kleeman, CTO, Aerie Networks; former Vice President, Boston Consulting Group

11.00 am – 12.45 pm

Media / Finance / Brokerage

"The Future of Retail Financial Services: Transparency, Disintermediation, and Differential Pricing"

Dr. Eric Clemons, Information: Strategy, Systems, & Economics Group, The Wharton School, University of Pennsylvania

Dr. David Croson, Assistant Professor of Operations & Information Management at the Wharton School of the University of Pennsylvania; Senior Fellow, Wharton Financial Institutions Center; Academic Director, Strategies for E-Commerce Program

"e-merging-media™ - Media and the Challenge of the Internet"

Dr. Axel Zerdick, Professor of Economics and Communication, Freie Universität Berlin; Dean of the Department of Political and Social Sciences

Commentators:

Mr. Peter Harter, Vice President, Global Public Policy and Standards, E-Music

Mr. Richard Meister, CEO, eBondTrade.com

Mr. Henry Lichstein, Vice President, Citigroup, Corporate Strategy

12.45 – 1:00 pm ~ Break

1.00 – 2.00 pm ~ Lunch & Discussion

Opening comments by Mr. Lewis Coleman, CEO, Bank of America Securities

2.00 – 2:15 pm ~ Break

2.15 – 3.15 pm

 

"How Do the Sectors Add Up?"

Discussants:

Dr. Benjamin Coriat, Professor, Faculté de Science Economique, Université du Paris Nord, France

Dr. Bradford De Long, Professor of Economics, UC Berkeley

Dr. Robert Litan, Vice President & Director of Economic Studies, Brookings Institution; Cabot Family Chair in Economics

Commentator: Mr. Michael Kleeman, CTO, Aerie Networks; former Vice President, Boston Consulting Group

3.15 – 3:30 pm ~ Coffee Break

3:30 – 4.30 pm

 

Panel 2

"How Will the Evolving Network and Software Tools Shape the Evolution of E-Commerce?"

Panelists:

Dr. François Bar, Professor, Communications, Stanford University; former Telecommunications Research Director at BRIE

Dr. Randy Katz, United Microelectronics Corporation Distinguished Professorship in Electrical Engineering and Computer Science; Chair, Electrical Engineering and Computer Science, UC Berkeley

Dr. Pablo Spiller, J. Shoong Professor of International Business & Public Policy, Haas School of Business, UC Berkeley; Chair, Business & Public Policy Group

Dr. Ilkka Tuomi, Visiting Scholar, UC Berkeley; Principal Scientist, Information Society and Knowledge Management, Nokia Research Center

 

Concluding Remarks