26-27 September 2000
The Department of Commerce Building, Washington D.C.

A conference co-organized by BRIE, IGCC, & the Fisher Center at the University of California; Brookings-the Internet Policy Institute; the US Department of Commerce; and the OECD*

September 26: The E-Business Transformation

8:15-9:30
Welcome: Prof. John Zysman (BRIE) and Prof. Peter Cowhey (IGCC), Mr. Gerard Glaser (IPI)
Instructions for the two days: Dr. Robert Litan (Brookings)

Intoductory Remarks: Deputy Secretary of Commerce Robert Mallett

Chair: Prof. Stephen Cohen (BRIE)
Speakers: Prof. François Bar (Stanford) Slides
Prof. Brad DeLong (University of California, Berkeley) Comments   Slides

The aim of the following presentations is to give a detailed analysis of how e-commerce is changing the terms of competition and affecting productivity in particular sectors of the E-conomy. Participants will breakout into separate rooms for presentations on different sectors.

"Internet-Driven Innovation and Economic Performance in the American Automobile Industry"
Dr. Charles H. Fine (Massachusetts Institute of Technology)
Dr. Dan Raff (The Wharton School, University of Pennsylvania)

"Internet Car Retailing"
Dr. Florian Zettelmeyer (Haas School of Business, University of California, Berkeley)

"E-volving the Auto Industry: E-Commerce Effects on Consumer and Supplier Relationships"
Dr. John Paul MacDuffie (The Wharton School,University of Pennsylvania)
Dr. Susan Helper (Case Western Reserve University)

Commentator: Dr. Ronald S. Blum (United Auto Workers)

"Lean Information and the Role of the Internet in Food Retailing in the United Kingdom"
Dr. Elisabeth Garnsey (University of Cambridge, United Kingdom)

"Electronic Systems in the Food Industry: Entropy, Speed and Sales"
Dr. Jean Kinsey (University of Minnesota)

Case 3: Media/Music

Dr. Axel Zerdick (Freie Universitat, Berlin, Germany)
Dr. Richard Hawkins (SPRU, University of Sussex, United Kingdom; OECD EBIP Project)
Commentator: Mr. Jon Potter (Digital Media Association)

"The Retail Sector and the Internet Economy"
Dr. Joe Bailey (University of Maryland Business School)

"Economic Impact of the Internet Revolution: Manufacturing"  Charts
Dr. Andrew McAfee (Harvard Business School)

Commentators:

Mr. Barry Bosworth (Brookings)
Dr. Janice Hammond (Harvard Business

"We All Want to be Like Mike: The Internet and the Personal Computer Value Chain"  Charts
Dr. Martin Kenney (BRIE and University of California, Davis)
Dr. James Curry (Colegio de la Frontera Norte, Tijuana, Mexico)

"E-Commerce and the Changing Terms of Competition in the Semiconductor Industry"
Dr. Robert Leachman (University of California, Berkeley)

Commentator: Dr. Poh Kam Wong (National University of Singapore)

"The Mobile Internet Market: Lessons from Japan's i-mode system"
Dr. Jeffrey L. Funk (Kobe University Graduate School of Business)

Commentator: Mr. Michael Borrus (Petkevich & Partners)

"Economic Impact of Internet on the Government Sector"  Chart 1     Chart 2
Dr. Jane Fountain (John F. Kennedy School of Government, Harvard University)

"Education and the Internet"
Dr. Austan Goolsbee (University of Chicago Business School)

Commentators:

Dr. Robbie McClintock (Columbia University)
Mr. Robert Bedell
Office of Management and Budget (OMB) official

"e-Health: Effects of the Internet on Competition and Productivity in Health Care"
 Charts
Dr. Patricia Danzon (The Wharton School, University of Pennsylvania)

"The Old Economy Listening to the New: E-commerce in Hearing Instruments"
Dr. Peter Lotz (Copenhagen Business School, Denmark)

Commentator: Dr. Henry J. Aaron (Brookings)

"E-Commerce and the Changing Terms of Competition in the Trucking Industry: A Study of Firm Level Responses To Changing Industry Structure"  Chart

"The Economic Impact of Internet Usage in the Trucking Industry"   Charts
Dr. Chelsea (Chip) White III (College of Engineering, University of Michigan)
Dr. Anu Nagarajan (School of Business Administration, University of Michigan)
Dr. Will Mitchell (School of Business Administration, University of Michigan)
Dr. Enrique Canessa (School of Business Administration, University of Michigan)

"The Transformation of Pricing Models on the Web: Examples from the Airline Industry"
Dr. Claudia Loebbecke (University of Cologne, Germany; OECD EBIP Project)

Commentator: Dr. Clifford Winston (Brookings)

Ms. Annaflavia Bianchi (Telecom Italia in Venice, Italy; OECD EBIP Project)

"E-Commerce in the Textile and Apparel Industries"
Dr. Janice Hammond (Harvard Business School)

"The Internet and the Future of Financial Services: Transparency, Differential Pricing and Disintermediation"

"The Future of Retail Financial Services: Transparency, Bypass and Differential Pricing"
Dr. Eric Clemons (The Wharton School, University of Pennsylvania)
Dr. Lorin Hitt (The Wharton School, University of Pennsylvania)

Commentator: Mr. Doug Johnson (American Bankers Association)

In the plenaries, the Synthesizers will examine the common themes and dynamics which emerge from the several industry cases. In each session there will be an opportunity for the audience to discuss the cases with the authors.

First Sector Plenary: Services and Digital Products
Chair/Synthesizer: Dr. Robert Litan
Synthesizers: Dr. Alice Rivlin (Brookings), Mr. Lee Price (Commerce)
Air Travel, Education, Financial Services, Government, Health Care, Media/Music

Second Sector Plenary: Making and Moving Stuff in a Virtual World
Chair/Synthesizer: Prof. John Zysman
Synthesizers: Mr. Michael Kleeman (CTO, Aerie Networks and Senior Fellow, BRIE), Mr. Michael Borrus
Autos, Food/Flowers, Hearing Aids, Manufacturing, PCs, Semiconductors, Retailing, Textiles/Apparel, Trucking, Wireless Communications

Global E-Business Developments and their Impacts on the US
Chair:
Presentations: Mr. Shinji Fukukawa (former Vice Minister of MITI and CEO, Dentsu Institute for Human Studies, Japan),
Mr. Bror Salmelin (European Commission)  Slides

September 27: How Do the E-conomy Policy Debates Affect the Sectors?

I. What Economic Policymakers Need to Know
8:30-9:45

Why Economic Assessment of the Digital Revolution is So Important
Chair: Dr. Risaburo Nezu (OECD)
Presentation: Dr. Martin Baily (Council of Economic Advisors)
Dr. Robert Shapiro (Department of Commerce)
Commentators: Prof. Brad DeLong
Dr. Alice Rivlin

II. Policy, Business Strategy, and Competitive Dynamics: How do the Changing Terms of Competition Inform Policy Developments? 9:45-11:15

Creating Security and Privacy in a Cyber Marketplace: How Policy Choices Shape Business Models
Chair: Mr. Harris Miller
Panelists: Mr. Andrew Pincus (Department of Commerce)
Ms. Harriett Pearson (IBM)
Mr. Peter Harter (Securify)
Ms. Tara Lemmey (Project LENS)

Who Owns What and Why?: How Intellectual Property Rules Shape Market Dynamics and Business Strategies
Chair:
Panelists: Prof. Maureen O'Rourke (Boston Univeristy Law School)
Mr. Jeff Kushan (Powell, Goldstein, Frazer & Murphy)
Mr. Mark Bohannon (Softwrae and Information Industry Association)
U.S. Patent and Trademark Office Representative

Reconciling the National Trajectories of E-commerce Policy Development
Chair: Prof. Peter Cowhey (University of California, San Diego)
Panelists: Mr. David Beier (US Government Electronic Commerce Working Group)
Mr. Alessandro Ovi (Board Member, Telecom Italia and Special Advisor to the President of the European Commission) 
Mr. Reed Hundt (McKinsey & Company)

The Internet as an Open System
Chair: Mr. Elliot Maxwell (Department of Commerce)
Panelists: Prof. Steve Weber (University of California, Berkeley)
Prof. James Speta (Northwestern)
Dr. John Haring (Strategic Policy Research)
Dr. Eric Schmidt (Novell)