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Berkeley Roundtable on the International Economy (BRIE)
2234 Piedmont Avenue
University of California, Berkeley
Berkeley, CA 94720 USA
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Defending the Internet Revolution in the Broadband Era:
When Doing Nothing is Doing Harm

François Bar
Stephen Cohen
Peter Cowhey
Brad DeLong
Michael Kleeman
John Zysman

August 1999

©Copyright, BRIE

Comments are encouraged.  The authors** have put this paper forward to provoke discussion and debate.  Please send comments to e_conomy@uclink4.berkeley.edu

At various times, past and present, the authors have had occasions to consult with or work for companies and government agencies that have diverse stakes in the outcome of this debate. However, this document reflects only the authors' collective analysis.

This document is also available in PDF format.


I. Network Openness, Internet Evolution, and User-driven Innovation

America’s stunning success in promoting the Internet revolution owes a major debt to determined regulatory action that encouraged all aspects of network openness and interconnection.1 America Online and other Internet service providers, not the Regional Bell Operating Companies, popularized mass subscriptions to the Internet. Personal computers, the Netscape browser and Cisco, not AT&T, drove the architecture of data networking and the Web. All these innovations were possible because the Federal Communications Commission decided in the 1960s that the emerging world of data networking should not be treated like telecom services. Therefore, it exempted all forms of computer networking from much of telecom's regulatory baggage, including fees to fund various cross-subsidies for telephone services. As a result it prevented telephone companies from dictating the architecture of data networks. Otherwise, instead of broadband Internet connections, we would be headed for an ISDN world. The FCC allowed specialized providers of data services, including Internet Service Providers (ISPs) and their customers access to raw network transmission capacity through leased lines on cost-effective terms. Regulatory policy forced open access to networks whose monopoly owners tried to keep closed. The resulting competition allowed the FCC to free the service providers from detailed regulation that would have kept them from using the full capabilities of the network in the most open and free manner.

Thanks to the enduring FCC policy of openness and competition, specialized networks and their users could unleash the Internet revolution. Open network policy assured the widest possible user choice and the greatest opportunities for users to interact with the myriad of emerging new entrants in all segments of the network. To be sure, the FCC strategy emerged haltingly but its direction never changed. Indeed, the Commission consistently backed cost-based access to the network (initially through leased lines and later through unbundled network elements). The de facto result of this policy, and of more conscious choices symbolized by the Computer III policies, was to prevent phone company monopolies from dictating the architecture of new data-related services. The Commission thus supported competition and innovation, time and again, by unfailingly keeping the critical network infrastructure open to new architectures and available to new services on cost-effective terms. The instruments of FCC policy were to make leased lines (and, lately, network elements) available on cost-oriented terms and to forebear from regulating Internet and other data services. This steady policy set in motion, and sustained, a virtuous cycle of cumulative innovation, new services, infrastructure development, increasing network usage with evident economic benefits for the U.S. economy.2

Open infrastructure policy fostered user-driven innovation. This meant that the principal sources of new ideas driving economic growth emerged from a long-term process of experimentation and learning, as business and consumer users iteratively adopted and shaped application of information technology and E-commerce.3 Such user-centered innovation processes flourish when users are granted access to a wide range of choices of facilities, services, and network elements.4 As our discussion of the Internet’s evolution will make clear, experimentation with what might be called "network performance features" was an unglamorous but critical underpinning for innovation and services. The rejection of a monopoly over network architecture was critical to these innovations. Furthermore, in an unexpected collateral benefit, the virtuous circle of policy and market innovation came to be recognized by the rest of the world as the right template for network competition and the growth of the Internet. It thus gave the US a voice in global policy that went far beyond its political and market power.

As Cable moves from "broadcast" to "broadband" the Cable infrastructure becomes a key element in digital video, data, and voice communications and all the issues about network openness return to the forefront. Unfortunately, in a misreading of its own history the FCC may abandon its successful policy just as a new generation of services, spurred by mass-deployment of broadband Internet services, are defining the future of networking and the electronic economy. After a series of courageous decisions in the 1990s to hold its course on data networking, even after the economic stakes grew bigger, the FCC is now starting to confuse the instruments of its successful policy with the logic of its strategy. That strategy, again, was to maintain network openness by making key network components available to all, on cost-effective terms, so as to allow competition and innovation

On August 11, 1999, the FCC decided not to open a formal proceeding on access to high speed Internet service.5 It did so although it had previously acknowledged a concern that deployment of closed access Cable systems might reduce competition in the access, or ISP market, and had stated it would continue to monitor the question.6 FCC Chairman William Kennard later explained that his agency's refusal to intervene was inspired by a "high-tech Hippocratic Oath" to "do no harm."7  While the FCC may believe such inaction simply continues its "unregulation"8 of the Internet, we should be clear that non-intervention constitutes instead a fundamental policy reversal. For thirty years the consistent FCC policy has been to foster competition, in particular cost-oriented access to essential local network facilities, and to promote an open network architecture. Far from non-intervention, this has required sustained policy intervention to keep the US communication infrastructure open. Having misread its own history, the FCC now risks misinterpreting Hippocrates: "First, do no harm" is not quite the same as "First, do nothing" and in this particular case, doing nothing is doing harm.9 The FCC's decision not to open a formal proceeding on access to high speed Internet service constitutes in effect a decision to permit access foreclosure. As such, it does not continue, but reverses 30 years of consistent policy direction.

The decision to permit closed access is a decision to limit competition, to curtail experimentation and innovation in the Internet. It comes precisely at the wrong time, just as broadband services are beginning to emerge and this new segment of the economy is starting to grow.10 Unless care is taken to assure that competition in Internet service continues, the current conditions of competition and openness will be undermined as we enter the broadband phase of Internet evolution. And, collaterally, this will erode the ability of the United States to lead global policy on the next generation of broadband Internet. Any reversal of a successful and established policy should at least require justification.

The policy stakes are much larger than the competitive fates of particular groups of ISPs. What is threatened, if open competition is not maintained, is the continuing evolution of the Internet, the innovation in and the evolution of electronic network-based business, and therefore the competitive development of the network economy as a whole. Closed access would undercut the current dynamic of expansion and innovation driven by Internet users and network providers. Since damage to the dynamic of the Internet evolution could cause great economic harm, policy should start from a presumption that competition in access and throughout the Internet system must be maintained. We are not talking here about regulation of the Internet nor of dealings among the ISPs. Rather, we are talking about assuring competition for access to the Internet over local networks, broadband as well as narrowband. Open access should be guaranteed unless it can be definitely demonstrated that competition in access, and consequently throughout the Internet system, can be maintained.

The relevant form of open access is access to the "last mile", the connection between the home and the closest network node, so that network users have a choice and so that Internet Service Providers can offer high-speed services to their customers, regardless of who owns that "last mile". Open access must be provided for each additional component of the communications and data network system, as it has been required of the communications system to date. The government should clearly establish the principle that if market power exists, whatever becomes the natural channel of Internet access will have to be configured to allow competition.11 Openness should depend on clear policy principle, not on corporate discretion.

As a practical matter, the most immediate policy choice for this principle of continued open access and competition within the Internet involves Cable systems that provide broadband service. Today's debate is forced by AT&T's acquisition of TCI, its proposed acquisition of MediaOne, and the companies' ties to Excite@Home. However, this particular matter simply forces us to address the more general issue. With broadband Cable access, as we shall argue, the most immediate concern is the mass market (as opposed to the business market) because cable modems appear to be the dominant network option available for residential broadband over the next five years. The policy principle advocated here would in no way suggest limiting AT&T’s ability to integrate vertically into ownership of ISPs, or regulating the price for broadband access services. Rather, we think that the issues are openness of the architecture for "last mile" services on broadband networks and openness of the network to competitive service providers. One way for the FCC to assure open access for all providers could be to make its approval of the proposed merger conditional on open access and ensure that the consumers have a free choice of broadband Internet providers.

Beyond the specifics of the AT&T/@Home discussion, we believe that the Commission needs to define the critical elements of "open access" for all providers of broadband service, whether cable or traditional phone companies, through a rulemaking. The answers are not simple. For example, starting from a very different philosophy than the FCC about network development and interconnection, but a shared commitment to strong competition, the British telecom regulator, OFTEL, has advocated a rather inclusive definition of open access for broadband networks. We recognize that the questions now facing the FCC include these: 1) What are the harms to the public interest if market power can be exercised over network access to broadband services? 2) Are there enough "last mile" network alternatives for the next phase of Internet services, broadband services, so that regulatory intervention is not necessary to assure open architectures on non-discriminatory terms? 3) Would regulatory intervention in pursuit of openness undermine the deployment of broadband infrastructure? 4) If there is a strong case for regulatory oversight, what would be the least intrusive policy approach?

Policy-makers must address this issue quickly because the competitive development of a broadband Internet system is so rapid that decisions made now will profoundly shape the future trajectory of its development. Any risk of limited competition in access should therefore be scrutinized carefully and immediately. Post-hoc solutions will not compensate for a less than optimal market development. Within that context, the FCC's refusal even to scrutinize carefully its policy reversal is as disturbing as it is surprising, when that reversal risks substantially limiting competition in the Internet access market and hence through the Internet system.

A. The Internet has entered a Third Phase.

The third phase of the Internet’s evolution will see the mass diffusion and adoption of broadband technologies. As we enter this new period, we note that open access runs through the previous phases as an important common thread, even though each phase posed different sets of policy challenges and took place in different environments. From the late 1960s to the early 1990s the Internet was in its first phase: a physical, network, and social engineering prototype of interest to military and research organizations. From the early 1990s until today the Internet has been in its second phase: the mass adoption and commercialization of narrowband access, largely through dialup modems providing intermittent, low-bandwidth connections. Phase Two saw the Internet take full advantage of equal access to key elements of the telephone network, leveraging the universal coverage of the telephone to provide widespread Internet access. The central applications in phase one were file transfers and e-mail, while the explosion of the World Wide Web constituted the main event of phase two. Throughout however, except perhaps for a lucky few, these applications were deployed over slow, intermittent, narrowband connections.

We are now entering a third phase of the Internet’s history, when a critical mass of users are about to experience "always-on" high-speed access to the Internet from their home. The range and character of services and businesses available on the Internet has mushroomed in the past several years; entire industries and segments of industries are being transformed. In itself this clearly is a new step. But existing services will be used very differently and fundamentally new businesses will come on line with the increased functionality that full-time broadband makes possible. Services such as online banking, interactive video telephony, home networking, and Internet telephony will come of age. Beyond the radical jump in transfer speeds, up to 600 times faster than dial-up, the functions to which a full-time connected broadband network can be turned and the ways it can be used represent a drastic change that will distinguish the "always-on" broadband Internet from its intermittent, narrowband precursor.

In 1990, at the dawn of the second phase of the Internet revolution, nobody had quite envisioned the Web or the influence it would have. Similarly today, no one can tell what will characterize the third phase, but one thing is certain: access to the narrowband world will no more provide reliable access to the services and functions of the broadband world than the monochrome, text-only computer displays in use throughout the Internet’s first phase could have done justice to the second-phase web. If our analysis of the first two phases teaches us one thing, it is that the applications and services which will blossom during the third phase, assuming that access competition remains open during this third phase, will come as a surprise. It is impossible to predict in a next phase of open Internet development either what the value-generating uses of information technology will be, or what optimum network and market structures are necessary to deliver them to users. The answers will emerge through experimentation by users and through competition among those providing users with the tools for that experimentation. This experimentation will include broadband content, video, interactive services, and internet telephony based services, many of which a monopolist provider might like to inhibit. A market and network structure that continues to promote extensive competition throughout the Internet is therefore clearly required.

B. The Internet’s success through the first two phases resulted directly from network openness.

Throughout the first two phases of the Internet's evolution, a large variety of service and content providers could share existing infrastructure, the basic phone network. We should be clear that policy intervention, not "unregulation", forced network incumbents to open their networks to these new entrants. In addition to access, FCC policy allowed for flat rate pricing mechanisms for the Internet, largely by exempting ISPs from access charges for data, and it did not impose cross-subsidy requirements on data transport tariffs.

Experimentation by users and competition among providers, across the range of segments that constitute the Internet, generated a surge of self-sustaining innovation. Perhaps the most dramatic single example is the emergence and evolution of the World Wide Web, driven almost entirely by Internet users who pioneered all of its applications. The World Wide Web in turn facilitated a new surge of innovation that has ushered in Internet based E-commerce. This network openness and the user-driven innovation it encouraged were a distinct departure from the prevailing supply-centric, provider-dominated, traditional network model. In that traditional model a dominant carrier or broadcaster offered a limited menu of service options to subscribers; experimentation was limited to small scale trials with the options circumscribed and dictated by the supplier.

By contrast, open access to the network led to rich experimentation by many actors whose ideas had previously been excluded from shaping network evolution. It is a safe bet that few people, back in the days of 300 baud modems, ever thought that 28.8K data communications would flow over ordinary voice phone lines. Even speeds of 9600 bits-per-second were seen as reachable only with expensive, cleaned, better-than-voice lines —ISDN or some similar special service. Diversity of experimentation and competition on an increasingly open network were key, since nobody could foresee what would eventually emerge as successful applications. Openness allowed many paths to be explored, not only those which phone companies, the infrastructure’s monopoly owners, would have favored. Absent policy-mandated openness, the Regional Bell Operating Companies (RBOCs) and monopoly franchise CATV networks would certainly have explored only the paths of direct benefit to them. It is doubtful that without such policy-mandated openness the Internet Revolution would have occurred.

Indeed, many of the most successful paths challenged the very core of the phone monopoly business as well as the industry's technology and business assumptions. For example, the Internet is largely distance price insensitive, both because of the character of the emerging technologies and the particular regulatory setting under which they operate. The Internet, where flat-fee pricing had customers pay the same price for one or many e-mails, for sending them around the corner or around the world, forced profound change for the traditional telephone companies.

Promoting ever-greater openness of the U.S. telecommunications infrastructure has been a significant theme of U.S. regulatory policy and an important factor in the Internet’s success.12 The FCC chose to unbundle "network elements", the functional elements of the network, rather than to regulate end services. This policy allowed a variety of actors to take basic network building blocks and combine them in diverse and unpredictable ways. Regulating data services, by contrast, would have frozen such experimentation. Of course, with that came Long Run Incremental Cost Pricing for the interconnection charges. Indeed, US policy has moved gradually and consistently, though not always intentionally and still incompletely, toward support of the new user-driven innovation paradigm. The major regulatory decisions taken by the FCC over the past 40 years have opened the network and shifted the impetus for telecommunications innovation from incumbent carriers to network users, alternative equipment suppliers and new entrants.13  Crucially, they protected the competitive space for new entrants to develop into viable commercial firms against entrenched incumbents by mandating interconnection to essential facilities and constraining the incumbents’ use of market power.14 These decisions in turn fostered user-driven innovation by giving leading edge users --like financial services, energy and manufacturing firms-- broader access to enhanced facilities and communication capabilities.

A critical group of innovations involved "network performance features". Examples of such features include higher speed connections, variable bandwidth, error rate correction, tailored data services and a diverse and growing array of network management, configuration and billing capabilities. None of these were necessary to provide plain old telephone service and they were therefore largely unavailable from dominant carriers. As it unfolded, the FCC's open network policy contributed to their development and made them broadly available to network users and competitive service providers alike. More recently, the FCC policy of openness has moved to further enhance user-driven innovation and to broaden the possibilities for extended user-choice by enabling deeper access into the incumbent local network. This created the necessary preconditions for the success of Digital Subscriber Lines (DSL) and the rapid funding by the public markets of numerous competitors to the Incumbent Local Exchange Carriers (ILECs) for high-speed data services. These competitors provide a substantial share of DSL access service today. In its Third Computer Inquiry, the FCC identified standards for critical software interfaces that were to be made available at affordable tariffed rates.15 This gradually unfolding U.S. policy to enable user-centered innovation culminated, of course, in the FCC’s implementation of the pricing and interconnection provisions of the new Telecommunications Act.

Throughout this history, and central to the issue at hand, the monopoly owners of the communications infrastructure strongly resisted opening their network to other service providers. For decades, AT&T resolutely and effectively resisted regulatory requirements to allow interconnection with its network, as the Carterfone, Execunet, Open Skies, and other legal battles all demonstrate. The RBOCs have pursued the same strategy against Open Network Architecture (ONA) and against the unbundling and interconnection provisions of the 1996 Telecommunications Act. Yet policy persistence paid off, gradually forcing open access to the infrastructure resources the incumbents monopolized. This was the key to the flourishing of a dynamic communications market and the emergence of the Internet. Consistently throughout this history, the FCC rejected claims that networks had to be closed to generate enough investment incentives.16 In each case the innovative development of the industry with new uses and new suppliers would have suffered had it been forced to develop in a "closed access" mode. Network openness has in fact radically stimulated the use of incumbents' telecom assets such as second lines.

C. Who ought to shape the Internet’s Third Phase?

As we enter this third phase of Internet evolution, the widespread diffusion and adoption of broadband technologies, we face again a similar situation. Locally one provider, the monopoly Cable franchise, with significant market power in key market segments, broadband multi-channel video service to homes and broadband Internet access to homes outside the DSL circle, finds itself in a position to prevent open access to the Internet.17 Nationally the dominant Cable firm is arguing it should have the right to keep access closed, or at least discretionary. Based on the history we sketched so cursorily, this shouldn't come as a surprise. The situation we face is essentially similar to these past episodes. The question is obvious. The successful policy trend of the past thirty years has been to force competition and assure open access to the incumbent infrastructure. Why, now, reverse that successful policy?

There is both a local and national dimension to Cable’s power in the market for Internet access. At the local level, Cable providers have substantial market power in the broadband access and broadband service provision, because the Cable franchisee, whether it be AT&T or anyone else, has a complete monopoly over the Cable infrastructure. Local franchises, moreover, only come up for renegotiation episodically or with a change of ownership, further reinforcing Cable’s local monopoly power. At the national level, AT&T represents a particularly significant case, because it has become the largest national Cable provider with a position in a majority of local markets. As a result of its recent acquisitions, AT&T now controls the majority of the U.S. cable television infrastructure. Thus, AT&T now has substantial market power over large sections of the present and future broadband Internet, and consequently finds itself in a position to have a profound impact on the Internet’s third phase. This share gives it significant influence, beyond the sheer market power indicated by the number of homes passed by a cable system in which AT&T has a significant ownership stake. Indeed, it allows the company to coordinate the activities of many local monopolists and shape the overall network architecture and standards. At the moment AT&T is building a vertical structure in partnership with Excite@Home. The risks and costs of permitting a closed vertical structure, one that ties to one ISP and locks out others, would be the same whomever AT&T might choose as a partner.

We must keep the lines open, both Cable and DSL today and broadband wireless in the future, as it becomes a viable alternative. We must maintain openness of access, service, content, and inter-network connectivity. For now though the focus is on Cable. The next section of this paper argues in detail that market power in regard to broadband access is a pressing problem today, not just a matter for future consideration.

II. Why do we think there is a problem today?

Permitting a single company to leverage its market power in pursuit of only the technology and service trajectories that serve its own commercial interests reverses three decades of policy moving toward openness. It will stifle the competition through the network structure that has fostered experimentation and user driven innovation. Yet, Cable providers, which have monopoly cable franchises in most markets, are achieving substantial market power over broadband Internet access.

The precise form of market power varies according to local market conditions. Sometimes we are dealing with a broadband monopoly; sometimes it is an asymmetric duopoly with one players' network open and one closed; and sometimes in the business market it is a "duopoly-plus", where business customers may have additional options such as wireless broadband. But in all cases, Cable commands substantial market power even if it finds itself in a situation of shared control. As the British regulator OFTEL argues, there must be "rules to deal with market power exercise by firms with control over capacity constrained systems." Such capacity constrained systems can create "joint dominance", a situation with a very limited number of competing suppliers. In that case OFTEL argues that it may be necessary to apply the same rules that govern individual firms with market power.19

With this premise as our starting point, this section develops our argument in five parts. First, we reaffirm that residential broadband Internet access is a distinct and important market for policy purposes. Second, we spell out why Cable modem systems constitute the most important supply alternative for at least a segment of the broadband market, the household mass-market. Third, we explain why the problem of switching costs is so important in this market. Fourth, we argue that closed access to Cable modem networks also has harmful effects on the performance of DSL networks even though FCC regulation has "opened" these networks. And, fifth, we explain why a countervailing concern, investment incentives for network development, should not preclude closer policy scrutiny.

A. Residential broadband access is the relevant market

Broadband access is a distinct market: Narrowband access is not a substitute for broadband access. Competition from existing ISPs providing narrowband access will not prevent exercise of market or monopoly power by an ISP like Excite@Home that is vertically tied to the owner of broadband access facilities.20 Those who would argue the contrary assume that broadband and narrowband Internet access are substitutable products, when it is readily apparent that they are not: they offer significantly different transfer speeds, with substantial price differences.21 Broadband connections do not merely provide the same thing as narrowband more quickly, but rather enable real-time, bandwidth-intensive applications that would be impossible with dial-up narrowband access. For such applications, a narrowband dial-up Internet connection simply can not substitute for broadband access.22

A further distinction about relevant market rests on the classes of end users. As our discussion of supply availability notes, the FCC’s distinction between consumer (household) and business markets makes sense. We think that a key matter of policy is whether small and medium-sized enterprise requires separate attention. But for purposes of simplicity we will focus here on the mass market. The third generation Internet marketplace will be driven by the deployment of ubiquitous, "always-on" networking with broadband content into the home. Home networks permanently connected to the Internet, with screens in several rooms, are a possible part of this vision. Interactive video conferencing and low cost internet telephony are also parts. But what really distinguishes this phase is the final convergence of TV and PC, of entertainment, education, and work at home, the seamless linking of the home into the larger electronic community. Broadband means many different kinds of content and communication patterns concurrently, "always-on" makes the home a permanent part of the network.

Third generation communication applications and patterns of Internet use will not necessarily be restricted to the home and will be adapted throughout the economy. But the mass market will play a key role in shaping the third generation Internet and e-commerce evolution because it will bring a population of broadband users large enough to constitute a critical mass able to sustain the development of third generation applications. Again, the particulars of this third generation future are by essence unpredictable, but one might look back to the development of the second generation web for insights. As the Internet became a mass medium during its second phase, the large population of Internet users created justification for continued innovation in browsers and server features. The large population of browser-equipped customers in turn created powerful incentive for merchants to offer electronic commerce applications and build a cyber-marketplace. The mass market thus shaped the unfolding of second generation Internet and the current forms of early electronic commerce. Sustained development of the next generation of applications will similarly require a large enough potential audience of users with broadband network access. Only if there is a critical mass of broadband-enabled users will the full range of broadband application and use patterns be explored. Closing off key segments of the broadband infrastructure to a monopoly provider would inevitably choke off the very innovation that has created value from today’s Internet.

B. There is limited availability of competitive network infrastructure or services.

 

There is limited availability of "last mile" competitive broadband network infrastructure. In many areas, Cable is still the only broadband option for the mass market. The access alternatives for business are considerably better than for households. Indeed, the Local Exchange Carriers, incumbents and competitors alike, have aimed DSL deployment at business customers. Larger businesses in major commercial centers may also have fiber optic connections from a CLEC. Alternatively, wireless broadband access services are emerging in most major urban centers.23 However, most businesses in the United States do not have access to the cable infrastructure, and running cable to a business results in customer charges of thousands of dollars.24 For the residential market, our focus here, Cable and DSL are the only broadband options today and it is clear that wireless broadband Internet is not now and is not likely to be available in the very near future.

As a result, the network alternatives for any given household are limited. The phone lines serving a large share of U.S. households are simply unsuitable and will remain unsuitable for DSL services. Reading of the evidence varies, but at least 40%, perhaps 50% of the local loops in the country will not presently support DSL at anything near Cable-modem speeds, if at all.25 What proportion of the existing copper loops will ultimately remain unsuitable (or prohibitively expensive to upgrade) for DSL service remains a matter of debate.26 We can expect the share of local loops unsuitable for DSL to fall significantly over time,27 but these limitations are unlikely to be overcome easily nor soon. DSL is therefore unavailable to a significant portion of the American territory today, or anytime soon. Consequently, the benefits of broadband DSL are unlikely to be available to many Americans in the near term.

Although we probably will eventually see two broadband wires into many homes, cable is now well positioned to take the lead. In the short term, we can expect two distinct broadband "footprints", with little overlap, each corresponding to only one method of broadband access to the Internet. The Cable modem footprint generally covers only residential areas and clearly dominates in many suburbs.28 At this point, 94% of homes wired for broadband Internet use Cable modems, a total of more than a million households.29 Fifty six million homes are currently passed by Cable-modem-capable service,30 versus six million homes passed by DSL.31 The gap will likely endure since cable modem shipments have clearly outpaced ADSL modem shipments every quarter for the last year, with six times as many modems shipped in 1998.32 In addition, Cable companies have aggressively deployed digital video services to compete with Direct Broadcast, reaping substantial revenues from that deployment. That investment brings them ever closer to offering broadband data services. While there are certainly additional costs to make digital cable interactive, less than 5-8% of the total bandwidth on a digital Cable system is used for high speed data services; the rest remains available for profitable digital video services. Holding a franchise monopoly for Cable TV thus creates a solid foundation for Cable to enter the market for broadband access.

We could debate, as many have, the relative merits of Cable and DSL technologies. However, quite independently of any inherent technological advantage that Cable or DSL may possess, the current rapid Cable residential roll-out means that Cable will have a massive, certainly difficult to dislodge, and perhaps enduring deployment lead.33 In network markets such as this, initial leads often result in enduring dominance that can preempt later competition, creating risks that require remedy.

C. Switching costs are high

Considerable switching costs (the cost customers would incur to switch from one broadband access method to another) combine with early deployment lead for Broadband Cable to allow the credible exercise of market power. The competitive barriers resulting from these switching costs will help Cable maintain its significant deployment lead into the foreseeable future. Hence, even in the limited areas where Cable and DSL broadband access are both available, competition between different infrastructures is highly imperfect. Once customers make an initial decision for either Cable or DSL, or later perhaps for Wireless when it is available, they must live with that decision for a while. The switching costs have two sources: the physical architecture of the network and the logical architecture of the network.

The physical architecture of the network creates prohibitively high switching costs and hampers a customer’s ability to switch between broadband access service providers using different physical delivery vehicles. Different requirements for inside wiring, different terminal equipment, non-refundable connection charges, different computer set-ups in many cases are among the factors that can easily push the physical cost of switching from Cable to DSL –where both are available— up to $600. Since most industry surveys indicate that consumers are not willing to pay large sums for broadband access, they are even less likely, one would presume, to pay high sums to switch.34 Table 1 provides a rough estimate of these physical switching costs.


Table 1

 

Cable Modem b

DSL c

Installation $103 149
Inside wiring d ? e $100
Customer Premises Equipment 275 f 234
One-time setup fee for connectivity 137 100
One-time setup fee from ISP ? g 38

a Figures in this table were averaged from the following product literature and trade press surveys: Excite@Home, "Product Guide." As of August 10, 1999. See "http://www.home.com/"; Depompa-Reimers, Barbara. "DSL gets a boost." InternetWeek. March 1, 1999. p. 34.; "Roll out the bandwidth." Computer Letter. Feb 8, 1999. p. 1.; Heckart, Christine and Briere, Daniel. Network World. "Low-cost DSL, cable carry bottlenecks." Network World. Feb 1, 1999. p. 28.; Hamblen, Matt. "Cable Modems." Computerworld. June 21, 1999. p. 89.; Tilley, Scott. "The need for speed: Experiences with consumer-oriented, high-speed Internet access technology." Communications of the ACM. July 1999. P. 23.; Mandel, Brett. "Broadband hits home." Infoworld. July 5, 1999. p. 30.
b Cable Modem prices given here represent lower-bound estimates, as potentially substantial costs are currently being capitalized by the monopoly Cable carrier, presumably with intent to recoup these costs in monthly billing.
c DSL prices given here may be skewed toward the high end, because a broader range of high-end offerings were sampled in the articles surveyed.
d Inside wiring may not be necessary at all locations.
e Presently paid by the monopoly carrier, presumably with intent to recoup these costs in monthly billing.
f Cost estimate of what is presently paid by the monopoly carrier—however, with the advent of greater standardization, "modems and set-tops are supposed to become consumer electronics items that consumers pick up and pay for" Higgins, John M. "All for just $5,000." Broadcasting and Cable. May 10, 1999. p. 16-18.
g May not be relevant to cable modems, as the ISP presently is the cable provider, or closely affiliated—or may be paid by the monopoly carrier.


For residential customers, switching broadband access method from Cable to DSL or the reverse is much more costly and cumbersome than either switching from one DSL provider to another or switching among narrowband ISPs. There are no physical switching costs in these latter two cases. Moreover, the ILEC must provide access and collocation for any DSL or narrowband ISP competitor that requests it, while the Cable companies have no such obligations. Thus once the US broadband Internet infrastructure is built out, if access to cable lines remain closed, broadband cable Internet providers like AT&T will realize that they have several hundred dollars’ worth of room to maneuver.

The logical architecture of the network also creates important switching costs. Information access and transmission systems become embedded with one’s current provider. This is in contrast to narrowband Internet service provision or DSL service where the prohibition on bundling access and service allows customers to switch easily between ISPs and to have equally convenient access to various kinds of content. Let us consider these several costs of switching from one broadband system to another.

First, many everyday communication activities are tightly entangled with one's Internet provider, so that shifting providers may range from the inconvenient to the truly burdensome. With narrowband Internet access, the inconvenience is typically limited to getting a new e-mail address and modifying a few dial-up settings. However, because broadband Internet supports a wide range of new communication activities, switching among broadband access providers would be much more cumbersome. For example, for customers who elect to use their "always-on" broadband connection to run web servers from their home, the switch would require a modification of the DNS tables to link their domain name to the new IP address they would receive.35 Additional inconvenience would include the loss of adaptive setups that provide ease of access or access to special services.

Second, if arguments about bundling are correct, competition is all the more stifled. Some market analysts estimate that merely the prospect of bundled services creates approximately $150 in new value per subscriber for a Cable system, irrespective of value created by the anticipated revenue from each individual service offering.36 There may be competitive advantages in the package of services created, advantages in pricing those services, and advantages in a single bill. Indeed, the consumer’s preference for one bill is believed to be strong enough to reduce switching, even without price reduction for the services in a bundle.37 Consider only the geographic monopolies noted above. In those areas, Cable's competitors cannot create equivalent packages. The ability to include television offerings in its bundles, whatever the rules on control of program content there may be, certainly makes it easier for AT&T to create distinctive packages. AT&T could, and apparently intends to offer integrated bundles of phones service (both local and long distance), Cable TV, mobile services, and ISP. Can competitors create equivalent alternative bundles? If not, what will be the market consequences? This of course further increases resistance to switching one component of the bundle --broadband access-- to an alternate supplier.

Finally, and more fundamentally, consumers may never find out what they are missing and thus may never be in position to decide whether switching broadband provider is worth the cost. With traditional products, we tend to think of switching costs as part of a rational decision between two well-known alternatives. For example, customers switching from one brand of cereal to another have all the information they need to make a rational choice: they know the prices, they see the packaging, they can easily compare objective nutritional value and subjective taste. Not so when picking between two alternative broadband access services. As we just described, prices are not always what they seem, with countless hidden costs ranging from re-wiring to domain name re-setting, and packaging is less than transparent when broadband services come as part of complicated and hard-to-compare bundles.

More insidious is the difficulty to assess real-life performance (the service's objective "nutritional value") or to really understand the difference between "open-access" and "closed-access" communication experiences (the service's subjective "taste"). Just like cereals, customers can't know what they are missing until they buy the competitor's product and try it out. But unlike cereals, where it is easy to buy two different boxes and give them a taste-trial over breakfast, few customers will subscribe to both Cable service and DSL and benchmark them against one-another before deciding which one they like best. The good news is that whichever they chose, it is likely to be much better than the analog modem it replaces. The bad news is that they will probably never know how much better it could have been, had they picked the other one. Until two years ago, when France Telecom finally decided to take a real stab at offering mass-market Internet access, French citizens thought that second-generation Minitel was very cool. As they marveled at their new Minitel terminals displaying alpha-mosaic images faster than ever before, they never suspected that across the Atlantic (and across the Channel), the web had vastly overtaken their once-pioneering télématique.

In such cases, when first-hand information is hard to obtain, we typically rely on others to help us chose. We follow the lead of neighbors, or read Consumer Reports. Operationally, for broadband consumers, comparative shopping will generally mean comparing notes with friends and neighbors who have an alternative. There is clear evidence for this behavior from the PC world. PC users, Austan Goolsbee and Peter Klenow have shown, are strongly influenced by their local social network.38 But neighbors will not be much help if what broadband access service is available to them depends on which Cable providers control the local monopoly. French customers certainly could not count on their French neighbors to tell them about the Internet. Even trade magazine benchmarking reports may be of limited use because in the short term, until full-fledged third-generation services emerge, the differences between various flavors of broadband Internet access will seem subtle to the residential consumer. Indeed, the average household doesn't directly experience "open broadband Internet-access" or "dynamic caching" but rather the services delivered over broadband access infrastructure --web pages loading faster or smoother streaming video. But even when delivered over a third generation infrastructure, these still remain second generation applications.

As in an earlier stage of the Net’s evolution, the real differences --new communication patterns, new applications and interfaces, significantly different security and privacy implications -- will only emerge over time, through sustained use. They will unfold as competing "network performance features" offered by broadband access providers play themselves out through the evolutionary unfolding of the third-generation Internet. These in turn will facilitate different forms of end services and other features that are important to users, like privacy and security. Unless we preserve open access today, we will never find out because we may not even begin to explore alternative evolutionary paths. Customers will never be in a position to compare significantly different broadband experiences, and they will never know what they are missing. But perhaps America doesn't really have to lead in this round. It might want to hope that France will be able to repay the favor, and come rescue it from the closed-Cable evolutionary trap a few years down the road.

D. The adverse consequences of a closed Cable network may spill over to the DSL network.

The resulting market structure will be complex: the precise market structure, or set of different local market structures, will only unfold over time. But however the structure of a local market unfolds, it is likely to be less than fully competitive.

In some set of markets -- likely to be a significant set given the limitations on DSL -- Cable will be the only broadband option. Either DSL service will be technically impossible, or Cable's initial lead in deployment will result in an unwillingness of the local RBOC or competitors to spend resources deploying DSL in that area. In this case consumers are likely to be harmed: they will pay the fees for access that an unregulated monopolist can charge, and they will suffer from limitations on the kinds of services offered and the degree of experimentation offered imposed by the single access provider.

In some markets the typical residence will possess two active wires capable of carrying broadband video services subsidizing high speed data services. Consumers seeking broadband service will have a choice between the Cable-blessed access provider allowed to operate over the cable line, and the set of ISPs and Local Exchange Carriers buying access over the telephone line from the local incumbent phone company. Is there reason to think that consumers with the potential for dual access would then be worse-off than if ISPs could themselves offer access over either wire?

First--as discussed above--Cable's early lead in deployment, coupled with substantial physical and logical switching costs are likely to give AT&T/@Home substantial power even in potential dual access local markets. Second, the closing-off of ISP access to the cable wire changes the dynamics of the market in which ISPs and CLECs face the RBOC. ISPs and CLECs purchase broadband access and collocate equipment at a regulated price, but regulators cannot fully specify the quality and reliability of service, or the incumbent's responsiveness to ISP requests for assistance and accommodation. A credible threat on the part of ISPs to vote-with-their-feet and desert telephone wire for cable wire would provide significant discipline on the RBOC, and get its incentives to provide high-quality and flexible service right.

This point should not be overstated: pride in the system and the satisfaction of doing a high-quality job are important motivating factors. But it is the case that in a regulated monopoly quality of service is one factor that can slip. And as long as the cable wire is closed, competitive DSL access providers will face a monopolist in their RBOC. Better to have real market competition --in this case, competition from the cable wire for the business of each broadband Internet access provider--as a source of discipline as well.

In some markets there will be an effective network duopoly, Cable on one hand and DSL on the other. What will then be the competitive dynamic of a duopoly in which one is closed and the other is open? Wouldn't the cable company then simply have to open its system in order to attract customers? Before assuming that the Cable company would not gain much by closing its system, one must consider how the presence of closed-access cable would affect negotiations between the open-access ILEC and the competing ISPs. Indeed, by keeping access closed, the cable owner might strengthen the ILECs bargaining position vis-à-vis ISPs, thereby decreasing competitive pressure on its own integrated ISP. If both network providers are open, then the ISPs could negotiate with the owners of both wires to the home and give their business to the one with the best terms and conditions. Perhaps both network owners would prefer not to cooperate with the ISPs, but if both were open that would be a much harder implicit bargain to strike. Closed-access cable and open-access ILEC would in effect have a common interest in keeping cable closed-access, thus creating the basis for implicit collusion that would strengthen their respective positions over non-affiliated ISPs. So even where cable and DSL are in a position to effectively compete with one another, one can imagine scenarios under which this would not necessarily result in forcing Cable to open access to its infrastructure.

The consequences for the innovative dynamic of the Internet will be quite different in these three cases: effective monopoly, asymmetric duopoly with one side closed and the other open, and real competition between network owners and amongst ISPs. In all three cases however, we have strong suspicions that competition alone would fail to guarantee open access to the emerging broadband infrastructure.

E. Is there a problem assuring investment for a broadband era?

The investment incentives resulting from a closed Cable network are not so essential that the FCC should avoid a thorough policy investigation on open access today. The FCC’s policy choice about broadband cable necessarily addresses two markets simultaneously. They are the broadband access market, the focus here, which includes high speed data and the other services it supports such as interactive video teleconferencing and the phone/fax access network market. An upgraded cable television network not only hastens the provision of broadband access to households, it also permits a second line to the home for phone/fax service competition and therefore accelerates the emergence of competition in the local loop. Some contend that the creation of a viable cable broadband network has the added pro-competitive effect of forcing faster rollout of DSL by the RBOCs, the local telephone companies.

Those who advocate closed access to broadband cable claim it is essential to justify the investment needed to upgrade the cable network. They argue that reducing the total return on investment in broadband by ending the exclusive use of Excite@Home or introducing significant regulatory uncertainties over the rules for broadband access (thus forcing a discount on total return) can only slow build-out of cable broadband (and thus slow deployment of DSL).39 Whether there would be an influence on the investment and hence the pace of the build-out of cable broadband is debatable. In any case, we have substantial doubts about the size of the effect being so great as to preclude a significant policy initiative on broadband access. In fact the Cable industry often builds out their upgraded network to support digital video and higher quality analog video in a monopoly franchise, providing a low cost platform for the addition of high speed data services.

To begin, the ILECS are investing in DSL, not simply to compete with broadband cable, but also as a means to cope with exploding Internet modem calls without deploying more expensive central office equipment, and also to move toward a data network regardless of what Cable is doing.40  The more fundamental question is about the effect on cable broadband build-out.

The Cable networks are franchise monopolies in most markets and built, capitalized and largely upgraded under a monopoly market operation. AT&T did not buy companies in competitive markets, but rather bought a set of video distribution monopolies. These monopolies had, arguably, largely made the decision to upgrade their networks to digital video in order to compete with direct broadcast and, perhaps most importantly, to offer cable-based phone service. AT&T paid substantial amounts to do this, some estimates run as high as fifteen billion dollars in access and interconnection fees in 1998, about a third of its domestic wireline revenues.41 Cut those charges in half and AT&T's net income doubles. Little surprise that some estimates suggest that AT&T plans to have extensive and exclusive cable/phone penetration in four to five years. In that case, gains from video services, let alone Internet access, are just gravy. Seen that way, AT&T got the basic advantage of Internet access for a small marginal cost. Moreover, the modifications required to add Internet capacity to an existing digital Cable system are much lower than the estimates of the costs required for upgrade of the digital network itself.42 Given the imperatives and advantages just described, it would hardly seem that Internet access needs to be closed in order to justify the upgrade of capacity.

In sum, closed Cable creates local monopolies in many places and nationally gives AT&T extraordinary influence over this one critical piece of the emerging broadband Internet. The OFTEL notion of "joint dominance" in capacity constrained markets, invented to describe a British market where DSL has a commanding headstart over Broadband Cable, seems also to apply to the flip case of the United States where Cable is in the lead.

III. The Damaging Consequences of Control over Cable Access to the Internet.

Cable control of broadband access to the Internet will have two sets of damaging consequences. First, and our primary concern, the innovation and experimentation that has been central to the Internet explosion will be stifled, if not precluded. Second, Cable owners will have the capacity to control network services; voice, data, and video distribution and a material part of the video content as well as much of the services and Internet content delivered through the cables. The risks and harms outlined here would occur whenever there is a monopoly provider of tied access and ISP service.43 The case at hand is that of AT&T/@Home, so it again is the focus of our discussion there.

A. Should Cable owners dictate acceptable Internet uses?

Any network owner, left unconstrained, will logically attempt to shape network uses along patterns that best serve its own interests. In the present case, @Home's service is understandably configured so as to force usage to fit the specific patterns that generate the most profits for @Home. These practices may represent sound business strategies: many constitute @Home’s own practical responses to network management challenges, and others look a lot like what other network providers do. However, they become worrisome if, as we believe the case to be, the closed network reduces the ability of rivals to deliver services efficiently and if consumers cannot access alternate ISPs. Where there is a geographic monopoly this is certainly the case. As a result, @Home’s concept of what can and should be done over the Internet precludes a range of innovation and experimentation by other service providers and by its own customers. The practices involve a number of elements.44

a) Limits on the overall amount of downstream video from outside sources, currently to about 10 minutes per day. Obviously, this increases the importance for content providers to be positioned as a favored partner of Excite@Home and escape such restrictions.

b)  Limits on up-stream traffic, that curtail consumers' ability to experiment with their own uses of the network including internet telephony and interactive video teleconferencing.45

c)  Prohibitions on setting up any kind of server, including web, ftp or pop servers

d)  Technical biasing against and limits on the performance for non-partner content that will structure the cyber marketplace, limiting experimentation and innovation.

e)  Prohibitions on using Excite@Home for work-related activities, for which customers are expected to purchase the more expensive "@Work" service. That means it will be difficult to hook up to corporate LANs from home, which will limit the present diffusion of innovative forms of work at home.

f)  In order to enforce these rules, @Home must constantly monitor its customers' data traffic, raising serious privacy concerns.46

While it will still be possible to receive Internet service from other ISPs, though still paying for @Home ISP service, alternative service providers will be denied access to key network performance features of the @Home infrastructure, such as dynamic caching and collocation on the @Home network. They are thus forced to compete with their hands tied behind their backs.

Closure and usage limits preclude experimentation with a wide range of alternative patterns of use. Provider domination of the processes of experimentation, learning, and innovation that preceded deregulation and the Internet will have been re-established. @Home would then become the monopsony buyer, or at least dominate a major segment of the market, for network software tools and hardware equipment. By contrast, open access to Cable would then allow the dynamic of network innovation in the broadband era to unfold with the force, pace, and innovative imagination of the narrowband era. The development logic that has characterized the Internet to date would be likely to continue. ISPs other than @Home would experiment with different patterns of service, different packages of service offerings. Each ISP would itself become a client for innovative software and hardware companies. The virtuous cycle of user-driven innovation would be sustained.

At this formative stage in broadband evolution, we need to encourage the widest possible experimentation with available alternatives and the widest possible experimentation by competing providers and innovative users. Only such openness can generate alternate, unforeseen patterns of use for the Internet; alternate kinds of content and means of delivering content; alternate ways of structuring the E-commerce market place.

B. Should Cable owners control network services and content?

Whoever owns the network, absent competitive or regulatory constraints, will also logically try to extend its infrastructure ownership into control of the services and content it carries. In the present case, AT&T/@Home appears intent on leveraging its Cable access monopoly into markets that ride on top of Cable access. This goes well beyond the bundling of Internet service provision with other AT&T services. It has significance far beyond the simple bundling of gateway services such as e-mail or web hosting with the basic service provision.

There is clearly a range of strategies available for the provider of a large cable modem network to "bias" Internet access to the advantage of some content over others. Though some may be intelligent ways to speed up the Internet experience for customers (dynamic caching is a good example), these practices could easily become abuses of dominant position if applied differentially to different service and content providers. Indeed if a single ISP, in this case AT&T/@Home, has sole access to these strategies, it can then at its discretion, and at its discretion alone, systematically shape what content and services gets to the end-users under optimal conditions. Worse, it could shape the very terms of innovation on the Internet, deciding who gets to experiment and who can capture the resulting benefits. Open access would assure that other ISPs could use the Cable infrastructure to pursue similar approaches, where appropriate, and would foster healthy competition of network applications, programming and architecture.

The @Home annual report is very clear on these strategic practices and includes details of how @Home offers speedier service to Internet content providers who agree to become "content partners" and share their revenue stream.47 Under the sole control of a broadband access monopoly, the potential for serious abuse is evident. Consider in particular :

"The @Media group offers a series of technologies to assist advertisers and content providers in delivering compelling multimedia advertising and premium services, including replication and co-location. Replication enables our content partners to place copies of their content and applications locally on the @Home broadband network, thereby reducing the possibility of Internet bottlenecks at the interconnect points. Co-location allows content providers to co-locate their content servers directly on the @Home broadband network. Content providers can then serve their content to @Home subscribers without traversing the congested Internet."48

Further, the report notes that:

"we have established relationships with certain of our interactive shopping and gaming partners whereby we participate in the revenues or profits for certain transactions on the @Home portal. We also allow certain of our content partners to sponsor certain content channels for a fee."49

These quotes describe two behaviors that could bias the cyber-marketplace. The first is "collocation", the second is "replication". Both function to allow @Home to privilege partners and exclude competitors – they differ only slightly in their implementation. @Home has developed partnerships with non-competing firms in each of several content areas (interactive shopping, gaming, digital audio, digital photography, and search services) and it is presently collecting "fees relating to content partnering arrangement".50 In keeping with its Cable origins, @Home sees these practices as "programming" and it sees itself as "programming the Internet."51

@Home is promoting itself as offering collocation service to bring better performance to @Home customers (merchants as well as end-users), but the term "collocation" is not meant in the nondiscriminatory sense that those familiar with telecommunications are wont to use. Rather, each partnership appears to be exclusive to a particular area of content. A collocated partner has faster access to @Home consumers because of a presence on the same network. @Home had, as of 1998, already collocated at least one partner (SegaSoft) and was planning to collocate others.

Replication is manipulation of the caching system to favor partners. It essentially speeds requests for certain content by pre-loading it at sites that are close and well-connected to subscribers. As of 1998, @Home replicated news feeds from CNN and Bloomberg. @Home then promotes replicated and collocated partners on its portal and with its "wizards", making competitors harder to get to. The result is the creation of a cyber-marketplace which systematically favors the providers of content, services or transactions who have a privileged financial relationship with the monopoly owner of the infrastructure that supports that cyber-marketplace. If customers had a real choice of broadband access infrastructure, this would matter less, but within the current situation, when they become customers of @Home's access infrastructure, they automatically and unknowingly receive access to a cyber-marketplace biased to favor @Home's financial partners.

In addition, it certainly is possible to manipulate the caching architecture in many other ways to favor partners. @Home has the incentive, given its relationship with content providers, to further utilize the caching system to actually slow requests to competitors' "programming", rather than merely speeding up access to its own brands.52  In addition, @Home's annual report also notes that "local caching servers can compile far more comprehensive usage data than is normally attainable on the Internet".53 If this data were shared with partners, this would create a further barrier to competition from non-partner content providers. Not only could an @Home partner know detailed information about @Home subscribers using their service, it would also be possible to know the same detailed information about who was using a competitors' service or to restrict access to a competitors’ service while substituting their own.

In summary, @Home proposes in its own materials to structure a cyber-marketplace that steers @Home customers, unknowingly, toward merchants who partner with @Home. @Home can structure the cyber-marketplace both through the advantageous positioning and access of partners and through @Home’s devices such as "How-Do I" wizards.54 @Home’s own reports explains how they will provide superior quality performance to partnering merchants on their network. If you are a merchant, either you are on @Home’s service network or the majority of broadband customers (those that use AT&T@Home cable service) will not be able to access your site, as you intended.

These capacities to structure the cyber-marketplace are of startling significance, especially when customers are unaware of the marketplace's structured biases. They are particularly important if a single ISP has a local monopoly and of broad significance if a single ISP holds stakes in enough local monopolies or dominant positions locally to influence the very structure of the cyber-marketplace. And, we should note, even allowing the choice of another ISP for no additional fee (for example if customers could choose to substitute AOL for @Home as the default ISP over their broadband cable access) would not correct the competitive problems created by broadband access architecture that rewarded @Home with performance advantages over all rivals. There are at least two reasons.

First, electronic commerce is certainly one of, if it is not the killer application of the broadband era. The unfolding of E-commerce will drive innovation throughout all segments and elements of a competitive network. Yet suddenly the competition across segments and elements that has driven the evolution will be squeezed into and captured by a vertical structure with a single buyer, the ISP provider: @Home.

Second, business to business E-commerce has dominated until now. Broadband will facilitate the full-fledged emergence of retail E-commerce. Closed access would, as a matter of policy, permit @Home to structure the cyber marketplace for a significant portion of the American consumer population. With control of the broadband service provision, @Home would become a truly dominant influence in American retail. Even if @Home’s control of the broadband market were more limited, it would nonetheless structure the cyber marketplace used by a substantial number of American consumers. The biases will not be immediately obvious and they will not necessarily be brought to the attention of the consumer. The competitive possibilities of E-commerce, ease of entry and experimentation producing new business strategies and new business organization, would be wiped away. Broad gains to the American economy would be lost.

In the absence of a policy requiring open access, the suppliers of the network component and services, the merchants seeking to reach consumers through the cyber-marketplace, and the users of the network will confront AT&T/@Home's market power. The Internet and E-commerce will then evolve as the result of strategy choices made by AT&T and @Home alone, not as a result of market competition. Is this the "digital economy" we really want?

IV. Conclusion: What Can Be Done?

Joint dominance in broadband access, even monopoly power over broadband access in many cases, raises serious threats to the public interest. In the absence of a policy to assure open access, the resulting vertical integration and closed access defeats the fundamental innovation dynamics that have made the Internet successful: open standards, open access, a clear set of competitive principles and prohibitions against leveraging access control into control of service architecture, cyber-marketplace, communication patterns and content. Vertical disintegration has traditionally led to real competition and innovation in each segment, as well as competition and innovation in alternative ways to package combinations of services.

The policy problem arises at the moment at which the cable television "broadcast" system, built up with local monopolies and successfully built out because of the appeal of cable TV offerings, is being transformed into a broadband digital system and integrated into the national communications network. The current debate stems from the collision of the policy legacy of Cable's monopoly and restricted access origins, with the evolving Open Access thrust of telecommunication policy that has enabled the successful explosion of competition throughout the telecom network segments, ushering in user-driven innovation and the Internet revolution. Reversing the set of policy innovations that have led to broad American communications leadership would be unwise, at best.

But what can be done? We think that the most important point is to recognize that the situation is ripe for an explicit set of policy decisions, not wait and see. The question as to the right prescription is not one that we wish to resolve here. But we would offer some observations about how to proceed.

To begin, some believe the main policy issue is that consumers should not have to pay twice for use of an ISP other than @Home. This emphasis on nondiscriminatory access to the broadband Cable network for all ISPs, they suggest, requires only a light regulatory touch. However, it should be noted that a nondiscrimination rule in itself would not solve the underlying problems that we have described. For example, suppose that the rule simply said that AOL will pay the same as @Home for access to the Cable broadband network. This would not prevent AT&T from taking its rents on the network access charge and simply bundling in @Home for no fee. This would be like Microsoft making its money off Windows while charging nothing for its browser.55 Is this satisfactory, or not? After all, AOL could change its business model to the one used by Yahoo (or AOL in its UK operations for some customers) where there is no monthly charge for email and access. Revenues derive from ads and sales commissions.

Arguably, the "don’t pay twice" rule, while straightforward, only addresses one of the least important issues discussed in this paper. The real issue is the ability to achieve an open architecture for broadband services. Policy makers should be aiming to stimulate innovative designs and uses of the network. But the vertical arrangement between the AT&T/TCI broadband network and an ISP may defeat this because the network will be optimized to give superior performance to the preferred ISP and superior service to the ISP's favored partners.

As we have stressed throughout this paper, the problem is not just the adverse effect on competition in the markets for Internet service provision. The closed architecture of the underlying broadband network will also restrict access to the "network performance features" that are so vital to innovation. In its decision on the AT&T purchase of TCI the FCC rightly expressed concerns about some matters of the network architecture, but settled for rather toothless promises by AT&T in its filings to the Commission.56

The right question is whether policy options exist that are lighter handed than the regulatory regime for DSL imposed on the ILECs and yet responsive to the issues posed by broadband cable networks. It is precisely in regard to the intersection of market power, even jointly shared with other providers, and network architecture that the British telecom regulator, OFTEL has proposed a powerful policy agenda for the UK. This initiative is particularly interesting because OFTEL, while being a credible advocate competition, has generally been less disposed than the FCC to "unbundle" network elements for local access. Yet OFTEL now argues that the regulator should use its power to force disclosure of the underlying network architecture, and a form of mandatory mediation among all stakeholders about how to make the architecture sufficiently nondiscriminatory in order to blunt the worst abuses of market power. The OFTEL approach is one way to think about an intermediary policy solution. It is not proposing anything like unbundling of network elements or LRIC pricing. But it is looking for a measured policy response to the challenge explored in this paper.

As such, OFTEL’s approach serves as an important referent in the current policy debate. It recognizes the problem and creates the condition for an informed and open public debate to address it, rather than simply wish that it will all go away if regulators let the Cable companies proceed.57 Differences in OFTEL's premises, as well as the specifics of the British policy discussion, mean that OFTEL's answer may not be right for America.58  We would also note, that the recently announced Canadian policy on Internet access is much more intrusive. But surely OFTEL's questions are the right ones.

In closing, we would note that it would be highly desirable in itself if the United States again established itself as the international leader for broadband Internet policy. Silence in policy in the United States takes away America’s significant advantage globally in shaping the policy for the next generation of global Internet services. Problems about how to assure competitive network infrastructure for broadband access exist everywhere in the world. The FCC’s silence leaves a leadership vacuum in the global policy arena that others will surely fill, perhaps with results that the United States may not like.


APPENDIX ONE : THE OFTEL APPROACH:

"As service providers provide an increasing diversity of services across undifferentiated digital network, relying on intelligence in consumers equipment,
59 it will become even more important to ensure that the entry barriers are not used abusively. Regulators will need to retain backstop regulatory powers to intervene in the market to ensure interoperability. There should be a common framework for intervention. This does not mean that regulators should set standards. OFTEL believes that increasingly interoperability will be based on voluntary agreements within the industry. The regulators role should be to facilitate industry cooperation and to police anti-competitive behaviour. Only if the benefits from intervention clearly outweigh the potential adverse effects should standards be imposed on the market. For example, one of the main obstacles to the voluntary approach is that a consensus can be undermined by standards imposed by a dominant operator which become the de facto standard for a given service or application. This outcome can be either benign or malign - or various shades in between. Regulatory intervention may be justified to prevent those with market power from imposing their own proprietary standards on the wider industry where this raises others60 cost, prevents or impedes market entry or otherwise distorts fair competition."
"OFTEL believes that the concept of interface control may be the basis of a common approach to interoperability. This has three key aspects:
- mandatory publication of standards for all;
- mandatory consensus - seeking process for operators with market influence backed by discretionary powers for the regulator to intervene if this fails."
- within this type of rule there will need to be careful consideration given to the role of intellectual property rights ('IPR')."

Source: OFTEL’s response to the UK Green Paper—Regulating communications: approaching convergence in the information age," January 1999. http:// www.oftel.gov.uk/broadcast/gpia0199.htm


**  Francois Bar is Assistant Professor of Communication, Stanford University; Director, Network Research, Stanford Computer Industry Project (SCIP). Stephen Cohen is Professor of City and Regional Planning, UC Berkeley; Co-Director of the Berkeley Roundtable on the International Economy (BRIE). Peter Cowhey is Professor, Graduate School of International Relations and Pacific Studies, UC San Diego; Director, University of California Institute of Global Conflict and Cooperation; former Chief, International Bureau, Federal Communications Commission.  Brad DeLong is Professor of Economics, UC Berkeley; formerly Deputy Assistant Secretary for Economic Policy, United States Department of Treasury.  Michael Kleeman, formerly Vice President of Boston Consulting Group.  John Zysman is Professor of Political Science, UC Berkeley; Co-Director of the Berkeley Roundtable on the International Economy (BRIE). They received research assistance from Christian Sandvig, PhD Candidate, Department of Communication, Stanford University.

Endnotes:

1  Oxman, Jason. The FCC and the Unregulation of the Internet. (OPP Working Paper No. 31). Washington, D.C.: Federal Communications Commission. July 1999.

2  Bar, Francois and Michael Borrus. The Path Not Yet Taken: User-driven Innovation and U.S. Telecommunications Policy. (mimeo., 1997).

3  Ibid.

4  Ibid.

5  "FCC CHAIRMAN KENNARD SHARES GOAL OF LOCAL GOVERNMENTS TO ACHIEVE OPEN BROADBAND ACCESS. CONTINUES TO BELIEVE THAT VIGILANT RESTRAINT IS THE RIGHT WAY TO GET THERE." FCC Report No: CS-99-11, See also: "Net Access Probe Denied by FCC." San Jose Mercury News. August 12, 1999, p. 4C.

6  Federal Communications Commission (Memorandum Opinion and Order) CS Docket No. 98-178, February 17, 1999. para. 62.

7  "the FCC has decided not to intervene in this nascent broadband market. In doing so, we are following advice as old as Western civilization itself: First, do no harm--a high-tech Hippocratic Oath.", in "How to End the World Wide Wait", By William E. Kennard, Chairman of the Federal Communications Commission, Op. Ed., Wall Street Journal, 24 Aug 1999.

8  "The Unregulation of the Internet: Laying a Competitive Course for the Future" Remarks by Chairman Kennard Before the Federal Communications Bar, Northern California Chapter, San Francisco. 7/20/99

9  We should note that the Hippocratic Oath does not actually include the famous phrase "primum non nocere". The closest expression of that idea is the physician's promise to "prescribe regimen for the good of my patients according to my ability and my judgement and never do harm to anyone." Thus rephrased, we would wholeheartedly endorse Chairman Kennard's admonition to devise a "high-tech Hippocratic Oath" for open-access Cable policy.

10  Oxman, op. cit.

11  We thoroughly agree with Lawrence Lessig, and have adapted his language here. Lessig, Lawrence. "The Cable Debate, Part II." Industry Standard. July 26, 1999. See: http://www.thestandard.net/articles/display/0,1449,5621,00.html

12  Oxman, op. cit.

13  Policies and proceedings like the Specialized Common Carrier, Carterfone, Execunet and Open Skies decisions, and the First and Second Computer Inquiries, permitted new entry into equipment, network and service provision.

14  "… established carriers with exchange facilities should, upon request, permit interconnection or leased channel arrangements on reasonable terms and conditions to be negotiated with the new carriers, and also afford their customers the option of obtaining local distribution service under reasonable terms set forth in the tariff schedules of the local carrier." Moreover, as there stated, "where a carrier has monopoly control over essential facilities we will not condone any policy or practice whereby such carrier would discriminate in favor of an affiliated carrier or show favoritism among competitors." See Federal Communications Commission, 29 F.C.C.2d 870; 1971, para 157. See, also, In the Matter of Use Of The Carterfone Device In Message Toll Telephone Service; Docket No. 16942; 13 F.C.C.2d 420; June 26, 1968; MCI v. FCC (Execunet I), 561 F.2d 365 (D.D.C. 1977), cert. denied, 434 U.S. 1041 (1978); MCI v. FCC (Execunet II), 580 F.2d 590 (D.D.C.), cert. denied 439 U.S. 980 (1978); Computer I, 28 F.C.C.2d 267 (1971); Computer II, 77 F.C.C.2d 384 (1980); Computer III Notice of Proposed Rulemaking, F.C.C. 85-397 (Aug. 16, 1985)

15  See Expanded Interconnection with Local Telephone Company Facilities, (Special Access Order) CC Docket No. 91-141, September 17, 1992; Expanded Interconnection with Local Telephone Company Facilities, (Switched Access Order) CC Docket No. 91-141, August 3, 1993; and Third Computer Inquiry.

16  For example, the FCC consistently argued that LRIC allowed the sharing of network functions on terms that provided for a competitive return on capital. The furious debate over LRIC for unbundled network elements had this discussion as a critical feature.

17  We note that direct broadcast satellite services provide some alternative to cable television services, as do wireless cable services in some areas. Nonetheless, this does not change the fact that cable television systems generally have market power for multi-channel video services.

18  "OFTEL’s response to the UK Green Paper—Regulating communications: approaching convergence in the information age," January 1999. www.oftel.gov.uk/broadcast/gpia0199.htm p.4 paragraph 13.

19  p. 59 of "Beyond the Telephone, the Television and the PC—III," OFTEL’s second submission, March 1998, found at www.oftel.gov.uk/broadcast/dcms398/htm. It defines an "open state" as a market where "there is universal access control (i.e., all consumers can enter into a direct commercial relationship with the suppliers of electronic information delivered over electronic networks) and no scarcity of transmission capacity." (p. 9, par. 2.6)

20  For example, it has been argued that we must "forbear from imposing the Computer II regime on cable provided-Internet access services," unless "the cable Internet platform currently stands as an essential barrier to ISPs reaching their customers," Esbin, Barbara. Internet over cable: Defining the future in terms of the past. (OPP Working Paper No. 30). Washington, D.C.: Federal Communications Commission. August 1998. p. 96. This erroneously assumes that Internet service over a phone line using a modem and over a cable line a cable modem are identical products—if cable modems are the only feasible broadband route to the home, such a barrier exists.

21  We recognize that the ISP/portal market and the broadband network access market are different. For the purposes of simplicity we do not spin out the distinctions throughout this paper. In our discussion we treat ISPs as a vertically related market to network access, but we also treat ISPs as a surrogate in some cases for users. We think for our purposes that this suffices. In our conclusion we return to the policy relevant distinction between the ISP and broadband access markets.

22  Kwok, Timothy C. "Residential broadband Internet services and applications requirements." IEEE Communications 35 (6). June, 1997. p. 76-83.

23  Yet another alternative for certain forms of broadband networking, broadband access over satellite networks, is primarily pertinent to larger businesses and their related networks of suppliers and distributors. This may change but the application for residential markets is very limited and the situation for smaller firms remains to be determined.

24  Infonetics Research Inc., cited in: DePompa-Reimer, Barbara. "Cable modems, wireless networks slow to spark interest." March 1, 1999. p. 34.

25  TeleChoice, cited in: Breidenbach, Susan. "Can’t get enough DSL." Network World. November 16, 1998. p. 55. Note also that DSL can at best send one or two switched video channels. ImagicTV, cited in: Sullivan, Kristina B. "Video is making its way onto ADSL." PC Week. July 27, 1998. p. 81. The result will be that in a completely competitive market DSL and Cable would likely evolve in different ways.

26  For example, the FCC cites AT&T estimates that only "60-80% of RBOC access lines are ADSL qualified". Federal Communications Commission. "Deployment of advanced telecommunications capability to all Americans in a reasonable and timely fashion, and possible steps to accelerate such deployment pursuant to section 706 of the Telecommunications Act of 1996." (Report) CC Docket No. 98-146. February 2, 1999, fn 147.

27  These limitations only apply to the copper portion of the loop. Where DLC is used at the serving area interface (where distribution and feeder cable meet), the only constraint will be on the length of the copper distribution cable. Over time, more DLC is being installed, so the percentage of lines with copper greater than 18K ft will decline. Although DSL is not now being provided over DLC, there are many products now (on soon to be) on the market that will make this possible. So I think the answer is that it the percentage of lines where DSL cannot be provided will fall significantly over time. DLC Trends presentation by Bellcore at GR-303 Integrated Access Symposium, San Diego, CA, July 29-30, 1998 - www.bellcore.com/gr/GR303.html#forum. Ultimately 50%, or more of all suburban/urban customers and 80% of rural customers will be served by DLC (assumes 9 kft. beyond CO to trigger for DLC deployment). Nationally, the average annual increase in DLC served lines is ~ 20% compared to an annual growth in working lines of 2%.

28  Freed, Les. PC Magazine. March 9, 1999. p. 172.

29  Yankee Group, cited in: Barrett, Randy. "Cable, phone lines in battle for supremacy." Inter@ctive Week. January 25, 1999. p.69.

30  Gecko Research, "Market Statistics and Projections." July 5, 1999. See: http://www.catv.org/modem/stats/

31  TeleChoice, "2nd Quarter 1999 xDSL Deployment Summary." As of: August 10, 1999. See: http://www.xdsl.com/content/resources/deployment_info.asp

32  Cahners In-Stat Group, "Digital Modem Market Shares." (Research Report CI99-04DS). Newton, MA. May 1999.

33  Another alternative is the next (or third generation) of mobile wireless services. While high data speeds are often touted for these services, in practice speeds of 56 kb/s are likely to be the limit for the next several years.

34  The Yankee Group estimates that 16% of computer users are willing to budget $50 per month for high-speed Internet access—the approximate going rate by many accounts. Tedesco, Richard. "A race with two tortoises." Broadcasting and Cable. June 14, 1999. p. 80.

35  Obviously at this time, this is only a "problem" DSL customers face since broadband cable customers are prohibited from running any kind of server from their home through their cable modem service, per the terms of their service agreement. The cost of that operation depends on the ISP providing the DNS service. For example, Pacific Bell Internet charges $100 for its DSL customers to link their IP address to a domain name (or to change such link)

36  Higgins, John M. "All for just $5,000." Broadcasting and Cable. May 10, 1999. p. 16-18.

37  This represents $49.5 million of the value of @Home’s present subscriber base of 330,000. Estimate of @Home subscriber base from Kinetic Research, cited in: Lash, Alex. "Surfing the Skies." The Industry Standard. February 1, 1999. p. 30.

38  Goolsbee, Austan and Klenow, Peter. Evidence on learning and network externalities in the diffusion of home computers. Unpublished working paper. July, 1999. See: http://gsbpzk.uchicago.edu/GK.pdf

39  Bruce M. Owen and Gregory L. Rosston, Cable Modems, Access and Investment Incentives (filed on behalf of the National Cable Television Association).

40  Bar and Borrus, op. cit.

41  Larry Darby, "Open Access: The AT&T Internet Business Case?" The Last Mile Telecom Report, August 12, 1999.

42  Providing broadband Internet access via cable modem is estimated by the FCC to cost the cable operator $800-1000 per subscriber. Federal Communications Commission. "Deployment of advanced telecommunications capability to all Americans in a reasonable and timely fashion, and possible steps to accelerate such deployment pursuant to section 706 of the Telecommunications Act of 1996." (Report) CC Docket No. 98-146. February 2, 1999. chart 2. Federal Communications Commission. "Annual assessment of the status of competition in markets for the delivery of video programming." (Fifth Annual Report) CS Docket No. 98-102. December 23, 1998. para. 40. DePompa-Reimer, Barbara. "Cable modems, wireless networks slow to spark interest." Internet Week 34 (1). March 1, 1999.

43   Indeed, if switching costs are very high, there may be considerable harm from a set of vertically integrated access/ISP providers. Rather than competition, after the initial decision there may be an information feudalism, a set of separated cyber communities and markets.

44  See: At Home Corporation. @Home Acceptable Use Policy. http://www.home.com/support/aup/ July 13, 1999.; At Home Corporation. @Home User Guide. http://www.home.com/support/netscape/ (Visited August 12, 1999); At Home Corporation. @Home Frequently Asked Questions. http://www.home.com/support/netscape/faq/faq.html (Visited August 12, 1999)

45  "Excite@Home speed caps draw fire, prompt new plans", Corey Grice, CNET News.com, June 28, 1999, (available at http://www.news.com/News/Item/0,4,38479,00.html)

46  See "Excite@Home: Protection Or Invasion?" By Karen J. Bannan, Inter@ctive Week, June 21, 1999 (Available at http://www.zdnet.com/intweek/stories/news/0,4164,2279510,00.html):

"One percent of the subscriber base is responsible for 80 percent of the traffic flow. We're just watching to make sure this group of users that are trying to use a $40 product like a $1,200 T1 [1.5-megabit-per-second] line don't spoil it for the rest of the users," said Milo Medin, the company's chief technology officer.

The company not only tracks how much traffic is going and coming into a specific household, but it also tracks where the traffic goes once it leaves the home and what kind of data is being sent and received, he said. Don Hutchinson, senior vice president of the company's @Work division, said Excite@Home tracks a customer's data destination in order to pinpoint where it might need to better improve connections to its backbone. In addition, the company said, monitoring individual usage helps the company upgrade its services.

47  At Home Corporation 1998 Annual Report. February 29, 1999.

48  Ibid., p. 8.

49  Ibid., p. 9.

50  Ibid.

51  Ibid., p. 8.

52  In their joint letter to FCC Chairman Kennard, dated July 29, 1999, the Consumer Federation of America, Consumers Union, Media Access Project, and the Center for Media Education have documented a variety of such possible manipulations. The technical basis for their claims is laid out in "Controlling Your Network: A Must for Cable Operators", Cisco White Paper, 1999. A copy of that letter is available at http://tap.epn.org/cme/kennard.html

53  At Home Corporation 1998 Annual Report, p. 10.

54  @Home describes the "wizards" at http://www.home.com/howdoi.html

55  In effect, it is like the first DOJ consent decree with Microsoft whereby Microsoft ended its licensing agreement provision that charged OEMs for Windows on every system that they shipped (even if the OEM had installed Unix or OS2 on the computer instead of Windows).

56  FCC Memorandum Opinion and Order approving the AT&T - TCI Merger, February 18, 1999 (FCC 99-24).

57  Appendix One outlines OFTEL’s thinking in more detail.

58  OFTEL begins with some premises that the FCC might reject. For example, OFTEL is especially concerned about settop boxes. And its analysis of market power is influenced by the fact the underlying network offering DSL in the UK has not been subject to unbundling in the same manner as in the United States.

59  OFTEL further asserts: 4.25 Such ex ante rules are required for those who act as "gatekeepers" but escape the legal/economic definition of dominance (though they have the clear potential to become dominant). Control of access gateways can distort downstream markets. If such distortion occurs it would be extremely difficult to redress after the event. In order to prevent such distortions ex ante rules should apply where the consumer, or other end-user of services, faces significant switching costs in moving to another supplier or service. The rules should be subject to a carefully defined "trigger" to avoid catching any operator unnecessarily. They must also be applied in a way which is technology-neutral (i.e. so that it is the market, not the regulator, who determines the relative success of any competing technologies). They should be the minimum necessary to allow the downstream markets to function normally, without unnecessary restriction or distortion of competition. OFTEL, "Beyond the Telephone, the Television and the PC—III," OFTEL’s second submission, March 1998, found at http://www.oftel.gov.uk/broadcast/dcms398/htm.

60  4.26 Specific rules for ensuring interoperability between different operators, between operators and service providers, and between different service providers are also required. Such rules are likely to become increasingly important in the networked IT field. As service providers provide an increasing diversity of services across undifferentiated digital networks, relying on intelligence in consumers’ equipment, it will become even more important to ensure that the entry barriers constituted by the technical/proprietary control systems embedded in customers’ equipment are not used abusively. 6.8 This problem of balance is similar to issues of interconnection and interoperability of telecommunication networks. OFTEL’s experience is that regulatory intervention in interconnection issues is likely to foster more positive outcomes than unconstrained commercial negotiation and believes this to be generally true for interoperability and bottleneck control issues. Indeed, OFTEL has adopted this approach in relation to gateway control to and through digital networks. OFTEL does not envisage a need to regulate the services carried over such networks.